Challenge
YourCoach Health, founded by Marina Borukhovich (CEO) and Eugene Borukhovich (COO), was in a critical growth phase. The startup needed to expand their team with skilled talents from Georgia whilst being cost-conscious and never willing to compromise on the quality of talent. The challenge was finding individuals who wouldn't just fill roles but would become an integral part of YourCoach's journey and join their in-house team. The company needed to understand their culture, company ecosystem, passion, and vision to build a cohesive team.
Gegidze truly embraces collaboration and we are happy to have them on our entrepreneurial journey! — Marina Borukhovich, CEO of YourCoach
Solution
Gegidze provided outstaffing and Employer of Record services to help YourCoach Health build their in-house product team. The solution involved: Understanding YourCoach's culture, company ecosystem, passion, and vision; Filling key positions crucial for the company's growth and operations including WordPress Developer, React Developer, Customer Support Specialist, SEO Specialist, React.js Developer, Python Developer, and DevOps Engineer; Conducting regular brainstorming sessions with Eugene and Marina to refine strategy and understand their insights; Taking a collaborative approach that was about co-creating a path to success rather than just fulfilling requirements; Building a partnership that continued to evolve and exceed expectations.
Results
Over two years, Gegidze filled key positions crucial for YourCoach Health's growth and operations. The company successfully augmented their product team, which perfectly aligned with their needs. The partnership helped YourCoach thrive and demonstrated exceptional results in team building and product development. The collaboration evolved from a transactional business relationship into a true partnership that exceeded expectations.