Natix x Gegidze – Revolutionizing Web3 with Top Georgian Talents

Natix, a Web3 and IoT software company, needed specialised talents for their computer vision and AI technology development. The challenge was finding specific talents that were rare at the time in Georgia, particularly for computer vision work. Additionally, the company needed to scale their team across multiple disciplines including marketing, operations, and tech specialisation whilst maintaining quality and cost-effectiveness. The partnership began in autumn 2020 during the COVID-19 pandemic when both companies were in startup phases, requiring trust and commitment despite the uncertain times.

Gegidze provided comprehensive outstaffing services to Natix, building a long-term partnership that evolved over time. The solution involved: Identifying and recruiting specialised talents for computer vision, ML engineering, and Scrum Master roles; Expanding the search beyond Georgia to Armenia when specific talents were not available locally; Hiring marketing, operations, and tech specialised talents; Providing flexible, customised solutions tailored to Natix's specific needs rather than one-size-fits-all approaches; Maintaining direct communication and feedback loops with Alireza (Co-founder and CEO) to adapt and improve the collaboration continuously. Gegidze demonstrated remarkable flexibility in problem-solving, ensuring that any challenges were resolved efficiently and with great care. The partnership went beyond transactional business - it included personal connections, shared meals, stories, and visits between Berlin and Georgia.

Total number of team hired through the years: 10 people. Total costs saved over the year: €458,000. Some of the talents hired through Gegidze became part of Natix's main team and even received shares in the company, becoming part-owners. The collaboration demonstrated how well the partnership worked, helping each other grow and succeed beyond initial expectations. The personalised approach made all the difference in achieving exceptional results.