Qualtrics – Building a UK Sales Team

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Challenge

Qualtrics is a leading experience management (XM) platform that leverages AI to help organisations uncover insights, prioritise actions, and improve customer and employee experiences. Established as a pioneer in its field, Qualtrics has achieved significant growth and global success, particularly in Europe. This success was supported by strategic partnerships, like the collaboration with Emerald, which placed senior leaders and drove talent acquisition for critical roles.

Qualtrics faced the need to scale rapidly from a single salesperson to a robust sales team in the UK.

When I read the shortlists presented, it showed me what a great job the team at Emerald have done for Qualtrics. They have delivered a world class sales team, and on a personal level, have my sincere thanks. Plus, we've had fun on the way! They really have built a great team here. — Ian Mcvey, Head of Enterprise Sales, Northern Europe

Qualtrics Emerald Technology

Solution

Entrusted with the monumental task of building Qualtrics' first UK sales team, Emerald Technology assembled a dynamic 7-strong team— This team achieved unprecedented growth, experiencing a staggering 300% year-to-date growth and ascending to become one of the top 5 billing teams globally. Our success continued to manifest in various senior roles, including the placement of a Subject Matter Expert for their Voice of the Customer solution, a pioneering role in the UK. Additionally, we successfully secured Head of PreSales and Head of Sales Operations roles for the EMEA region.

Results

- Built a dynamic 7-strong UK sales team that achieved 300% year-to-date growth
- The team became one of the top 5 billing teams globally
- Maintained an impressive 92% candidate retention rate across over 40 assignments, showcasing the value of our placements.
- Continued to support Qualtrics as their exclusive search partner and trusted advisor, driving their European expansion.

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