Case Study: How PGC Supported Cure.fit in their US Expansion
United States
Canada
Challenge
Cure.fit, a health and fitness technology company based in India, was looking to expand into the US market. The US represented a significant growth opportunity as it was a growing market for their services. However, they faced the challenge of establishing a legal presence and hiring employees in the US without the complexity and cost of setting up a subsidiary. They needed to get people on the ground quickly to capitalize on the market opportunity while ensuring full compliance with US employment laws and regulations.
The US was a growing market, so it was obvious to expand there and get people on the ground.
Solution
PGC provided Cure.fit with a comprehensive Employer of Record (EOR) solution that enabled them to hire US employees without establishing a legal entity. The solution included:
- Acting as the legal employer for Cure.fit's US workforce
- Handling all employment compliance requirements across different US states
- Managing payroll, tax filings, and statutory benefits
- Providing competitive benefits packages to attract and retain US talent
- Offering HR support in the correct timezone for US employees
- Ensuring full compliance with federal and state employment laws
- Enabling rapid onboarding of new employees
This allowed Cure.fit to focus on their core business operations and market expansion while PGC handled all the administrative and legal complexities of US employment.
Results
Through PGC's EOR solution, Cure.fit successfully established their US operations and hired local employees to support their expansion. The partnership enabled them to:
- Enter the US market quickly without the delays of entity setup
- Maintain full employment compliance across all states where they hired
- Provide competitive benefits packages to US employees
- Access local HR support for their US workforce
- Focus resources on business growth rather than administrative burden
- Successfully establish a presence in a key growth market representing over 80 million potential customers
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