ADM Interactive x Gegidze – Crafting Engineering Team

ADM Interactive, the largest digital agency in Estonia, faced significant growth challenges. During the last couple of years, the market had been through a lot of change. Being based in Tallinn, Estonia (known as the "Silicon Valley of Europe"), ADM was dealing with an extremely high number of tech companies and start-ups in a country of just 1.3 million people. Although Estonia had a significant number of IT specialists, it wasn't enough to ensure the growth of all the tech companies. ADM had been working with team members from other European countries for years, but needed to reach out even further. With big growth plans and a fast pace, they couldn't rely only on internal teams but had to find outside partners to collaborate with.

Gegidze provided software engineering team augmentation services to ADM Interactive. The solution involved: Leveraging the cultural and historical similarities between Estonia and Georgia to build effective partnerships; Identifying and recruiting experienced React.js and Full-stack developers from Georgia; Providing talents who could work on Enterprise clients' projects, including react components for online stores; Establishing excellent communication between ADM's internal teams and Gegidze; Building a partnership based on shared values, ideas, and cultures that made communication easy and effective; Becoming a part of ADM's own team in many ways, providing fast solutions when urgent help and immediate action were needed.

Gegidze successfully provided experienced Georgian developers who integrated well with ADM Interactive's team. The talent worked for Enterprise clients through ADM for over a year, cooperating with Estonian developers on react components for online stores. The collaboration demonstrated that the cultural aspect, combined with the friendly atmosphere and adequate people, made working together effective and easy. The partnership proved that Estonian-Georgian cooperation in the IT field is highly effective.