Korean fashion boutique Am:El effortlessly sets up shop in Singapore with Sleek, 100% remotely

Am:EL, an online boutique bringing rare Korean designer collections to customers, faced significant challenges as foreign entrepreneurs trying to start a retail business in Singapore. Best friends Amanda and Eloise lived in two different countries and wanted to establish their business in Singapore, but found the process daunting as foreigners. Traditional corporate service providers would only allow hard copies of registration documents, which was a major hassle, especially during the Covid-19 pandemic when travel and physical document handling were restricted. Additionally, local banks were asking for high account opening fees, substantial initial deposits, and unrealistic minimum balances, making it difficult for them to establish the financial infrastructure needed for their business.

Sleek provided Am:EL with a comprehensive 100% remote incorporation solution that eliminated the need for physical document handling or in-person meetings. The services included:

- Complete remote incorporation process with digital document handling
- Corporate Secretary services to manage ongoing compliance
- Accounting & Tax services for financial management
- Sleek Business Account opening with no minimum fees or deposits
- Digital Mailroom services for mail management

The entire process was designed to work seamlessly for foreign entrepreneurs, with digital contracts and electronic signatures replacing the traditional paper-based approach. After incorporation, the existing relationship with Sleek made opening a business account much easier than dealing with traditional local banks.

Am:EL successfully achieved 100% remote incorporation, allowing the founders to establish their Singapore business without the traditional barriers faced by foreign entrepreneurs. Key results included:

- Complete business setup without physical presence required
- 54 hours per month saved through digital accounting processes
- $0 annual business account fees, eliminating the high costs typically associated with traditional banking
- Streamlined ongoing operations through integrated services
- Professional business infrastructure established to support their Korean designer fashion retail business

The founders were able to focus on curating their signature style collections and building their brand rather than getting bogged down in administrative processes.