Exco Finance & Transactions supports the handover of MORES PNEUS

Serge Laborde, who has led Mores Pneus since 2002 and has been a tyre professional for over 40 years, wished to hand over the business as he approached retirement. Throughout his career, he has structured and developed Mores Pneus to become a leading player in the Dax region, recognised locally by a clientele of both individuals and businesses, thanks to a strong culture of service, quality and local presence. Founded in 1935, Mores Pneus now operates under the First Stop brand and has two locations in Dax and Saint-Paul-lès-Dax. It generates annual revenue of over 4 M€, employs 21 staff members and equips and maintains several thousand private and commercial vehicles each year. The company benefits from loyal customers and solid expertise, whilst possessing significant development potential in the light commercial vehicles, heavy goods vehicles, agricultural and industrial sectors.

The seller, keen to ensure consistency in the takeover project and quality in the handover, prioritised a transaction that would guarantee continuity of operations, retention of staff and the durability of expertise held by qualified and experienced colleagues, predominantly from the local area. Mores Pneus was taken over on 1 October 2025 by Aurélien Letourneur, an experienced entrepreneur and business leader. Aurélien has a proven entrepreneurial track record. A former founder and director of a regional telecommunications operator and web host, and subsequently a business angel and strategy and organisation consultant, he has acquired confirmed experience in business structuring, development, operational optimisation and leading transformation initiatives. His vision for Mores Pneus forms part of a regional consolidation strategy, improving customer experience and progressively developing an enhanced offering for businesses. The Exco Finance & Transactions team supported Serge Laborde in preparing and executing this sale.

Mores Pneus was successfully taken over on 1 October 2025 by Aurélien Letourneur. The Exco Finance & Transactions team is proud to have supported Serge Laborde in preparing and executing this sale, and wishes Aurélien Letourneur every success in this new chapter.