Case: Executive invests in therapeutic sector with Seteco’s support

Rogério Lima de Rezende had over 20 years of executive experience at a telecommunications company, but decided to leave that path to pursue his passion for Yoga, Meditation and therapeutic practices. He had completed ten years of study alongside his executive career in subjects such as Family Constellations, Coaching, Hypnosis, NLP and Thetahealing. After walking the Way of Santiago de Compostela and completing his Yoga and Meditation training in India, Rogério returned to Brazil facing numerous obstacles to transform his passion into a viable business. He faced critical decisions about physical structure: rent or buy a space, or opt for virtual practices? How to structure a business in this area? How to start during a period of economic crisis?

Seteco provided comprehensive consulting to help Rogério structure his business. The Seteco team worked with Rogério to define the most appropriate business model, considering the options of physical space versus virtual practices. The consulting included business planning, corporate structuring, and guidance on how to launch operations efficiently. Seteco helped Rogério take a breath and move forward with his project, allowing him to focus on his mission of bringing awareness to humanity.

Rogério successfully opened Instituto Gêneses, with the mission of bringing awareness to humanity – awareness of who they are, why they are where they are, and how to achieve what they desire. Online consultations became a success, enabling Rogério to reach clients without needing a physical on-site space. He was able to collaborate in transforming people's lives during such a difficult moment as the Covid-19 pandemic. Instituto Gêneses established itself as a viable business offering coaching, hypnosis, NLP, Thetahealing and other therapeutic services. The success of the business demonstrates that observing, planning and structuring actions are the secrets to business success even during times of crisis.