Search Engine Optimization & Marketing for Canadian Travel Company

A Canadian online travel and leisure company that derives virtually all of its revenue from traffic to its websites tasked Sourcefit with the mission-critical assignment of boosting traffic quickly but cost-effectively. The company was engaged in an overhaul of several of their sites and did not have the time or resources to devote to search engine optimization and online marketing. They needed to improve their online presence while managing costs effectively.

Sourcefit's team of SEO professionals provided comprehensive search engine optimization and online marketing services:

- Management of the screening, recruitment, and assignment of team members

- Arrangement of necessary training and consultation on vital Key Performance Indicators (KPI)

- Management of all HR related functions for the team

- Provisioning of facilities, equipment, and materials for the team

- Delivering regular feedback, updates, and reporting

- Boosted page rankings and traffic for all of their sites

- Optimized the company's campaigns across Google, Yahoo and various other marketing partners

The Canadian travel company achieved significant improvements:

- Client benefited from Sourcefit Online Marketing expertise

- Recruiting time reduced due to availability of staff

- Per-project employment possible

- Decreased time to market approach

- Achieved upper-tier search result placement

- Able to select, train and manage staff

- Building expandable, highly-trained team

- 3-fold cost savings over home market

- Boosted page rankings and traffic for all sites

- Cut online marketing costs through campaign optimization