Korean Market Entry and Localization for European Company

Not specified Singapore Singapore Taiwan Taiwan China China Hong Kong Hong Kong
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Challenge

Just like many other companies who are embarking on their first venture into a foreign entity, our European client was very eager to enter the Korean market but did not take into account of the Korean legislations and compliance standards in place. By adopting the same methodology from their own home country onto a foreign entity, they were hit by a variety of challenges due to their lack of a structured and localised framework while venturing into a new region where they did not have a local entity present.

Solution

With FSG TG's international vision and local know-how, we came up with a localised and strategic framework that facilitated the seamless transition of our client into the Korean market, at the same time adhering to the localised compliance legislations and culture in place. Leveraging on our integrated industry brand advantage and regional resources, engaging FSG TG as their PEO has also allowed our client to effectively focus on the strategic part of their business expansion while we supported them with our in-region HR expertise.

Results

The client achieved a seamless transition into the Korean market with full adherence to localised compliance legislations and culture. They were able to effectively focus on the strategic part of their business expansion while TG Group supported them with in-region HR expertise.

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