E-Commerce Retailer’s Successful Entry into Japan

An e-commerce retailer specialising in electronics sought to enter the Asian market, with a focus on Japan. They required assistance with establishing a local presence and complying with complex regulatory environments. The company faced challenges in understanding Japanese market dynamics, regulatory requirements, and establishing the necessary infrastructure for successful market entry.

Briars provided comprehensive market entry support including market entry strategy development, conducting thorough market research, and assistance with setting up local entities. The team provided expert guidance on local tax laws, labour regulations, and data privacy requirements in Tokyo. Briars helped the retailer navigate the complex Japanese regulatory landscape and establish the necessary operational framework for success.

The services enabled the retailer to successfully enter the APAC region, opening doors with new suppliers and contacts that they never had before. By optimising cross-border transactions, Briars helped the company reduce shipping costs by 15% and increase gross profits by 6%. The successful market entry positioned the company for continued growth in the Asian market.