Cross Cultural Understanding in the Audit Process – Rofina Group Ltd.

Rofina Group, listed on the NSX and principally based in Malaysia, markets and sells its own and other quality brands of travel goods and accessories (luggage, bags, backpacks and leather goods) through various sales channels including retail stores, business-to-business, e-commerce and wholesale. The management team, largely based in Malaysia, was experiencing difficulties in getting the Company's audit completed efficiently. They faced unresponsive Australian auditors and communication breakdown due to cultural differences. These challenges were impacting their ability to complete audits on time and maintain investor confidence.

Rofina Group's management contacted Moore Australia's Asia Desk in the process of searching for a suitable auditor via their Malaysian contact. Moore Australia's Asia Desk connected the Group with Moore Australia (WA), the network's partner firm in Western Australia. After meetings with Audit partner Wen-Shien Chai, who was formerly Malaysian, the Group felt comfortable with the engagement. Moore Australia was able to demonstrate deep cultural understanding and recognized Rofina as genuine overseas investors looking to thrive in the Australian market. The firm demonstrated expertise in dealing with overseas investors from the APAC region and the ability to understand their perspective and communication style. The engagement, which began in 2020, provided ongoing audit services with cultural sensitivity and diligence.

Moore Australia's ability to work together with the client effectively and complete their audit on time and to budget enabled Rofina Group to continue to instil confidence among their investors and grow their business in Australia. Having been engaged since 2020, Rofina Group has been a valued client for over 4 years, including through the tough time of COVID, which hit their business hard. Moore Australia assisted them through this period by supporting a payment plan, demonstrating long-term commitment to the client's success.