Excelize: Helping entrepreneurs establish presence in India

Architecture/KPO India India
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Challenge

Excelize, a company owned by two entrepreneurs and software professionals from the Bay area engaged in the American architectural business, was keen on exploring the KPO (Knowledge Process Outsourcing) model through a subsidiary set-up in India. This was during a time when India was undergoing a change in the outsourcing landscape, with many Business and Knowledge Process Outsourcing (BPOs/KPOs) booming in India following the success of software outsourcing.

Setting up a subsidiary in India presented significant challenges as it required extensive knowledge of the prevailing market conditions and the legal ways of setting up a subsidiary. Excelize was searching for a partner who could build, operate, and then ultimately transfer the fully-operational subsidiary to them. Their primary focus was having organized control over the business operations in India while navigating the complex regulatory and operational landscape.

The COO of Excelize, Ashfaq Rasheed, acknowledged Remunance's collaborative, adaptive, and responsive nature in his own words: "Rajendra and the team at Remunance are excellent professionals who understand the basics of building a successful business very well. Their foresight and experience are an asset to any company who wants to enter and succeed in India."

Excelize Remunance Services Pvt Ltd

Solution

After taking notice of the Remunance approach, Excelize joined hands with Remunance in a comprehensive partnership. Remunance, as an EOR organization, understood the innate need of the global company desiring to form a subsidiary in India while exercising complete control over the business operations.

Remunance's comprehensive solution included:

- Building a robust network of talent in India

- Staffing the subsidiary with the right architects and draftsmen

- Providing deep market knowledge and legal guidance for subsidiary formation

- Offering complete operational support during the setup phase

- Personal involvement in understanding the business through attending business meetings and tradeshows

- Working in harmony with Excelize for close to a year until the subsidiary gained strength and traction

Remunance's team left no stone unturned in gathering a comprehensive understanding of the business and provided hands-on support throughout the entire process.

Results

The partnership with Remunance delivered successful outcomes for Excelize:

- Successfully established a fully operational subsidiary in India

- Built a strong network of qualified talent including architects and draftsmen

- Gained organized control over business operations in India

- Achieved smooth transition from setup to independent operations

- Established a strong foundation in the Indian KPO market

- Successfully navigated the complex regulatory and legal requirements

- Built operational strength and market traction within approximately one year

The collaboration enabled Excelize to successfully enter and establish themselves in the Indian market with a fully functional subsidiary that met their operational and strategic objectives.

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