Doing Business in Australia & Beyond – PlanRadar International Expansion

PlanRadar is a business-to-business (B2B) software company headquartered in Vienna, Austria. The company's award-winning app is used by thousands of customers worldwide to manage documentation, communication, task and defect management in the construction and real estate industry. In 2021, the founders were expanding PlanRadar internationally and needed to establish a presence in the Australian market. The challenge was navigating the complexities of entering a new market, establishing a local subsidiary, ensuring compliance with Australian regulations, and positioning the company for expansion into the broader Asia-Pacific region.

Moore Australia provided a unique, comprehensive service tailored to international businesses entering the Australian market. The engagement included establishment of an Australian subsidiary, appointment of a resident director, and opening of a bank account. Moore Australia assisted in sourcing legal advice for workplace contracts and procuring office space. The firm provided ongoing accounting, payroll, Virtual CFO, Tax and ASIC compliance services.

Moore Australia's Asia Desk team, positioned as a natural hub for businesses expanding into the APAC region, provided strategic guidance on international expansion. Following the successful engagement on PlanRadar's Australian expansion, the client was impressed with the service and asked Moore Australia to introduce other firms in the Moore Global network, including Moore SG, Moore UAE, Moore Brazil and Moore Germany, to support their global expansion strategy.

The client has well established their business in Australia and rapidly expanded their global presence to 75 countries with 150,000 app users. PlanRadar is not only supported by a strategic partner to help grow their business, but also enjoying the reward of building a business loved by the industry worldwide. Moore Australia's comprehensive support enabled PlanRadar to successfully navigate the Australian market entry and leverage the Moore Global network to expand across multiple continents, achieving significant growth in user base and geographic reach.