reTyre – Sustainable Tire Manufacturing Market Entry

reTyre, a Norwegian tire company founded in 2015 and an award-winning tire manufacturer specializing in the development of sustainable tires made with 100% reusable materials, needed to establish business operations in China. As the first company in the world capable of mass-producing pneumatic tires without the use of rubber, reTyre needed to navigate China's regulatory landscape to enter the market with their innovative, sustainable tire solutions.

FDI China supported reTyre in establishing business operations in China through trading WFOE registration in Wuxi in 2024. The services included company registration and full regulatory compliance support, enabling reTyre to navigate China's regulatory landscape, strengthen its supply chain, and position itself for growth in the country's expanding green mobility sector.

Supported reTyre in establishing its business operations in China, ensuring smooth company registration and full regulatory compliance. The company was enabled to enter the market with their innovative, sustainable tire solutions made from 100% reusable materials, navigate China's regulatory landscape, strengthen its supply chain, and position itself for growth in the country's expanding green mobility sector.