Exco Finance et Transactions supports Prim Select in its sale to MGD Group

Prim Select is a family business and a leading player in the Grand Market of MIN Toulouse, born from the merger of Fredfruit and Europrim in 2006. For the past 18 years, the partnership between Yannick Frede and Louis Xuereb has generated strong commercial synergies and expanded product ranges. In 2023, the company specialising in wholesale fruit and vegetable sales had over 350 clients with a team of 20 people. The managers wished to sell the business to enable its growth.

MGD Group is a family-owned and independent group that has chosen strong regional anchoring to meet the need to supply customers with healthy products, through short supply chains at the best possible price. The group has grown through an acquisition strategy targeting key locations in wholesale markets across France. Since its creation in 2007, the group has experienced consistent growth that allows it to assert its presence on the national market. With consolidated revenue now reaching €70 million, the group aims to cross the symbolic threshold of €100 million within the next three years. This strategic acquisition allows MGD Group to strengthen its supply sources by acquiring a specialist in Mediterranean and Occitanie products whilst reinforcing its presence on the national market. With now four entities—Agruban, Charpentier Primeurs, Valrevel & Prim Select—MGD Group consolidates its position by expanding its presence across France's principal National Interest Markets and key production zones. Exco Finance & Transactions provided quality financial advice, thereby contributing to the success of this operation for all parties involved.

The acquisition was completed successfully. Exco Finance & Transactions, through its expertise and commitment to its clients, was an essential partner in delivering this successful transaction.