BRP Case Study: a solid partnership in Canada and around the world
Challenge
At BRP, relocation not only affects our international employees, but also candidates from other Canadian provinces, not to mention Quebecers who live further away from our facilities. It's a position that was created to support expatriate talent and respond to the shortage of manpower in some of our specific sectors, such as design and electrical engineering. These are positions where we need highly specialised expertise, which is why we need to look for our talent abroad.
When you move to another country, you have a lot of questions, sometimes very stressful ones. Some talents arrive in the middle of winter, and anticipating the weather in an unfamiliar country can sometimes be very stressful. We also help with the day-to-day running of the talents and their social integration. We organise events to bring people together. It's a great way of breaking down social isolation when you're an expatriate.
In Canada, as elsewhere in the world, we have a lot of immigration issues and changes; it's a sensitive subject.
You can tell they have expatriate experience, you can tell they've lived it! Flexibility, responsiveness, and support are the words that come to mind. It's not just a 'professional' relationship, it's warm and family-friendly. They're also very patient and will always try to find solutions! — Sophie Bergeron, Relocation Consultant at BRP
Solution
Let's take the example of a young professional we hired in France. Once he receives his work permit, we put him in touch with Karina, Anywr's relocation coordinator. We usually allow a month between obtaining the work permit and arriving in Quebec, but it can take longer, depending on the case.
Anywr takes care of finding temporary accommodation, arranging the appointments needed for the opening and creating all the administrative documents. Once I've booked the plane ticket for the talent, I inform Karina and she arranges for someone from her team to collect the Talent in person directly from the airport.
With Anywr, it's the consultant himself who picks them up. I find this approach so welcoming! Karina always sends me an e-mail to let me know if the person has arrived at the airport safely. We also have a final report with all the steps taken with the Talent. This transparent follow-up is a real asset when it comes to complying with our internal controls.
They then take the Talent on a tour of the city to help them discover their new environment and taste the famous poutine! Anywr consultants don't come empty-handed! They welcome our relocatees with a packed hamper, just like they welcome family!
Results
The collaboration with our two entities (BRP & Anywr) already existed before I joined BRP. The relationship began in 2020, when we only had two or three relocation cases a year with the Cooptalis teams. Then, we noticed that the teams had a great deal of understanding and flexibility to respond to the files. We had good visibility of the work that was being done, and we were also getting very good feedback on their services. So naturally, we began to call on them more and more outside Montreal!
Our teams have a very good relationship with Isabelle and Karina. We always get good feedback from our talent about Anywr's services. Over 50 successful relocations by 2023 with Anywr Canada.
Anywr will therefore start to take charge of expatriations to other countries such as Austria, Switzerland, the United States, Mexico, and Finland. We now want to take advantage of the quality of Anywr's services in other countries!