Spee Dee Case Study
Colombia
Mexico
Peru
Chile
Challenge
Spee-Dee is an American company that designs, produces and markets packaging and filling machinery. With over 60 years in the market, they have aggressive expansion plans in Latin America. Their objective was to meet with prospective customers in Colombia in order to assess the market and gain a better understanding of where and how their products would be of value. In order to most effectively accomplish their objective, it was important to meet with prospective companies who would potentially consider using their products within their production facilities.
Ongresso was able to identify, contact and schedule meetings with viable companies that showed promise as a customer, and represented a good cross section of companies in Colombia. Their performance and accomplishments in line with the scope of the project we requested were great and helped us a lot. We most certainly look forward to working with Ongresso on future projects to help us with our efforts to establish ourselves in new markets. — Richard Laforest, Export Manager, Spee Dee
Solution
Ongresso was able to identify, contact and schedule meetings with viable companies that showed promise as customers, and represented a good cross section of companies in Colombia. The partnership involved comprehensive market research and customer identification services to help Spee-Dee understand the Colombian market landscape and connect with potential buyers.
Results
The meetings with prospective buyers helped Spee-Dee begin the process of better understanding the market and customer needs in Colombia. In addition to the meetings scheduled, Ongresso was also able to identify a large number of additional companies that could be contacted for future, similar meetings. This has been of significant help in assessing and further understanding customer needs in Colombia and in identifying how their products might address these needs. The partnership has positioned Spee-Dee well for establishing themselves in new markets.
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