Katadyn Group Case Study

Katadyn Group was considering expansion into Latin America without knowing exactly which country they wanted to start with, what should be their future base to cover the whole region, and how to identify the right location for future recruitment of a sales manager and, in the long term, a sales entity. They needed education about not just fiscal issues, but employment reasons, talent search, and other factors that are sometimes difficult to uncover with simple desk research.

Ongresso provided advisory services through structured workshops to help Katadyn Group make informed decisions about their Latin American expansion. In the first workshop, they conducted an analysis of Katadyn's objectives and identified what criteria they valued the most. In the next workshop, they evaluated those different criteria and defined the right next steps. This structured approach was extremely helpful in guiding the decision-making process.

Katadyn Group identified the right location for their expansion, which was Colombia, and defined the right market entry strategy. They selected the next steps for the expansion of their business model and thanks to this engagement with Ongresso, they significantly accelerated the decision-making process. What would have taken months was completed in just one month. They successfully hired a sales manager with over 10 years of experience in their niche industry.